DTC Health Brands

Find Your Next 10,000
Customers with
Health Geek

Scale Customer Acquisition
without the compliance and affiliate risk

Reach high-intent consumers using Health Geek
to make informed purchase decisions.

Get Featured on Health Geek
$200M+Revenue generated
200K+Customers acquired
$100M+Ad spend

Health Brands Who Have Acquired
Hundreds of Thousands of Customers With Us

Remedy Meds
RUGIET
Keeps
MEDVi
Onnit
Cheech & Chong's Cannabis Co.
futurhealth.
DirectMeds

Scaling Customer Acquisition
Has Its Challenges

Problem #1

The Scaling Plateau

Every rapidly-growing health brand hits it. The dreaded scaling plateau. Feeling like you've "tapped the market" — when in reality there are millions of people every brand hasn't reached. Whether it's rising CPA/CAC, audience saturation, an inability to spend more to acquire new customers, internal bandwidth constraints or hitting the creative brick wall. This leads to new customer growth slowing with costs rising. All problems that can be solved, but difficult nonetheless.

  • Rising CPA/CAC
  • New customer growth is stalling
  • Internal bandwidth constraints
Problem #2

The Compliance Landmine

One flagged ad, one non-compliant landing page, one account-level restriction — and you're offline for weeks, maybe months. Most agencies learn your compliance landscape without a strategy or a plan in place on your budget — meanwhile everyone is at risk including all of your digital assets.

  • Lack of messaging compliance strategy & protocol
  • Short & long-term revenue impact being offline
  • Asset blacklisting due to inexperience with health-centric marketing
Problem #3

Affiliate Risk

Affiliates will cut corners to get the cheapest conversion because that's what you're asking them to do. That means toeing the line of compliance, which puts your brand at risk.

  • Messaging claims that lead to shut down or legal issues
  • Promises in ads that create disgruntled customers
  • Send bad traffic that doesn't drive LTV

Acquire High-LTV Customers with
Health Geek Advertorials

We Don't Just Run Ads. We Own the Channel Your Customers Use to Decide.

Health Geek leverages deep research-driven reviews, comparisons, comprehensive guides and editorials across hair loss, TRT, ED, GLP-1, supplements and more — Highlighting real analysis and real breakdowns — the kind of content high-intent customers actually read before they book a consultation or buy.

The Latest from HealthGeek

HEALTHGEEK Weight Loss · Hair Loss · TRT · ED · NAD · Supplements

HealthGeek

Reviews, guides and comparisons across every category

The full editorial library your customers read before they book a consultation or buy.

Updated continuously

View All Content on Health Geek →

 A person lying awake in bed in the dark, the bedside clock reading a little after three in the morning

Sleep · Magnesium

5 Reasons Your “Highly Recommended” Magnesium Didn’t Help You Sleep

Top-rated doesn’t always mean well-absorbed. Here’s what makes Organics Ocean different.

September 2026 · Sponsored by Organics Ocean

Read the article →

 A couple lies in bed looking at each other affectionately

ED · HealthGeek Guide

Erectile Dysfunction Treatment Online: The Complete Guide

From familiar pills to newer combinations, understand your treatment options and how to get care online.

October 2026

Read the article →

 Man noticing thinning hair at his crown in a photograph

Hair Loss · Five Reasons Why

Taking Biotin But Still Losing Hair? 5 Likely Reasons Why

The problem wasn’t the dose. It was what biotin was designed to do.

August 2026 · Sponsored by Keeps

Read the article →

 Hair-loss treatment product illustration

Hair Loss · Best Of

Best Online Hair-Loss Providers for Men: Five Worth a Look

Treatment options, starting prices and ongoing care, all in one place.

Updated September 2026

Read the article →

 Two men photographed in a triptych for an article on testosterone therapy

TRT · Five Reasons Why

Could TRT Be Like The Fountain of Youth?

Getting older doesn’t have to mean losing your sex drive, muscle or performance.

October 2026 · Paid partnership with Elevated Health

Read the article →

Health Geek attracts high-intent in-market consumers already in buying mode — evaluating providers, comparing programs, ready to act — the type of customers who stick and last because they're deeply committed to how the outcome is delivered.

Brand partners get access to a channel that no other agency owns, because no other marketing partner built it. Think of Health Geek for health like NerdWallet is for finance. It's editorial authority to an audience that our research tells us converts — and it's part of how we understand the patient journey from the inside out.

Scale Customer Acquisition
with Health Geek

Attract Cold Prospects. Nurture Warm Leads. Convert In-Market Buyers.

Pre-Sell Advertorials
Written for Cold Traffic

We don't write pages that feel like ads. We write long-form native content that intercepts problem aware, solution aware and product aware prospects and walk them from skeptic to ready-to-buy. Every editorial we craft is built on deep market research: the exact pains, fears, desires, and language your target customers use, mined before we write a single headline.

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Attack Paid Social & Paid Search
in A New Way

Let's face it, your Meta and Google campaigns are capped unless you build new angles and entry points to the brand. This is where Health Geek comes in. Our editorials hit audiences on paid social you can't reach as the brand while our Comparison and Best Of reviews give you leverage on search you didn't previously have. — all run to Health Geek branded pages.

Build Organic Referral Traffic
from Health Geek

Drive referral traffic from Health Geek, expanding your organic footprint beyond paid traffic by sponsoring one of our Comprehensive Guides. These full-funnel TOF-BOF assets attract problem aware prospects and nurture them into becoming in-market prospects.

Disclaimer: Traffic builds over time and isn't instant.

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Get Email Opt-Ins from Health Geek
(Coming Soon)

Get high-intent warm leads from Health Geek shipped directly to your CRM that you can enroll into your Opt-In & Welcome Sequences.

Health Compliance Acquisition Protocol

Not "compliant creative." A documented, end-to-end compliance system built specifically for this category. Every asset pre-screened, every campaign structured to survive policy review, every escalation path mapped before it's needed — all from our Compliance SOP.

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Optimized for Patient LTV — Not Just Acquisition

We deeply understand the unit economics. A cheap lead who doesn't convert to a subscription isn't a win — it's a waste. We optimize for the customers who stay, not just the patients who start. The customers who stay are the ones who are committed to the result. They are the ones doing their research, and that's where Health Geek comes in. That means building acquisition systems calibrated to your LTV model from day one.

Stop Putting Your Brand At Risk

Third-party authority. Not brand claims.

Affiliates

Media Buying Affiliate Risk

Affiliates will cut corners to get the cheapest conversion because that's what you're asking them to do. That means toeing the line of compliance, which puts your brand at risk.

  • Messaging claims that lead to shut down or legal issues
  • Promises in ads that create disgruntled customers
  • Send bad traffic that doesn't drive LTV
Our Advantage

Authority Prospects Can Trust

We create a compliance buffer that brings completely new and unique angles you can't advertise as "the brand" with intent-matched traffic from patients actively comparing providers.

  • Educated buyers are committed to the outcome = LTV
  • Compliant messaging built on research not false claims
  • Editorial credibility that your ads can't replicate

Compliance Isn't a Claim.
It's a Strategy

Every agency says they create "compliant creative." We all know ad creative that toes the line is what drives the big results — the exact type of messaging that puts that partner at risk and your brand at risk. Here's what "compliant creative" actually means in practice when compliance is a system — built from our internal Compliance SOP with specific policies for GLP-1, ED, TRT, NAD, supplements & more.

Cold ad to Health Geek advertorial to brand offer, with the Health Geek page acting as a compliance buffer Three stages left to right: a cold ad on Meta or Google, a Health Geek editorial advertorial enclosed in a dashed compliance buffer, and the brand offer page. Beneath each stage a caption explains what it contributes: policy pre-screened before launch, third-party authority rather than brand claims, and brand assets kept two clicks away. Compliance buffer Cold ad Meta or Google Health Geek Editorial advertorial Brand offer Intake and checkout Policy pre-screened before launch Third-party authority not brand claims Brand assets stay two clicks away

Compliance buffer

Cold adMeta or Google

Policy pre-screened before launch

Health GeekEditorial advertorial

Third-party authority, not brand claims

Brand offerIntake and checkout

Brand assets stay two clicks away

  1. 1

    Policy Pre-Screen

    Every ad asset — headline, body copy, image, video — is cleared against our Meta Health Advertising Policy and Google Healthcare & Medicines Policy before it ever touches your account. Not after it gets flagged. Before. Three team members verify every ad, every line of copy, all centered around our Compliance SOP. Think do's and don'ts.

  2. 2

    Account Architecture

    Telehealth-specific campaign structures that separate compliant and restricted products, protecting your core account from cross-contamination. Standard account structures designed for ecommerce or supplements will trigger automatic disapprovals in this category. Ours won't. We implement custom event tracking, so conversions aren't flagged as "health and wellness."

  3. 3

    Landing Page Compliance Review

    Your landing page is as much a compliance asset as a conversion asset. Before any campaign goes live, we audit every page against both platform policies and FTC guidelines — so a non-compliant page never puts your account at risk, while we're also implementing our "two clicks away" strategy by inserting Health Geek authority assets in between ads, the prospect and brand assets.

  4. 4

    Creative Rotation Protocol

    Systematic creative refreshes timed to ad fatigue and policy risk windows. We don't wait for performance to drop or for a flag to appear. We rotate before either happens.

  5. 5

    Escalation Playbook

    Even compliant campaigns get reviewed. When they do, you're not waiting for us to figure out what to do — we have written response protocols for Meta and Google escalations specific to telehealth and peptide verticals. Flags get resolved, not waited out.

  6. 6

    Compliance Buffer

    Partnering with Health Geek creates a compliance buffer that brings completely new and unique angles you can't advertise as "the brand" with intent-matched traffic from patients actively comparing providers. Third-party authority not brand claims.

Results We've Built for
Health Brands Like Yours.

Futur Health

GLP-1 · Weight Loss Telehealth
$45,000,000+Revenue Contribution
18,000+Patients acquired

*Revenue contributions are estimates of customers acquired x LTV

The challengeFutur Health came to us in the most policy-sensitive category on the internet: compounded GLP-1. Every angle that converts is an angle that can take an account down, and generic agency creative had nowhere left to go. We rebuilt acquisition from the offer up and ran it through Health Geek, so the claims doing the persuading were editorial rather than brand.

What we didWe took the full stack — offer optimization strategy, creative strategy, creative production, media buying, and campaign analysis and insights — and rebuilt the funnel around Health Geek advertorials engineered for cold traffic, with every asset cleared through our Compliance SOP before launch.

What happenedOver 18,000 patients acquired and an estimated $45,000,000+ in revenue contribution — built on campaigns that stayed live, at volume, in the category most agencies can't keep an account open in.

Onnit

Alpha Brain · Energy & Focus · Supplement
$16,500,000+Revenue Contribution
55,000+Customers Acquired

The challengeOnnit had brand recognition most companies would trade a decade for, and a cold-traffic ceiling they couldn't get past. Awareness was never the problem. Converting strangers who'd never heard the pitch was.

What we didOffer optimization strategy, creative strategy, creative production, media buying, and campaign analysis and insights — long-form editorial pre-sell engineered to take a cold reader from skeptic to buyer before they ever hit the product page.

What happened55,000+ customers acquired and an estimated $16,500,000+ in revenue contribution, with a halo across Amazon, owned site, and every other channel in the mix.

Medvi

GLP-1 · Weight Loss Telehealth
$16,000,000+Revenue Contribution
9,000+ & CountingPatients acquired

*Revenue contributions are estimates of customers acquired x LTV

The challengeMedvi needed scale without putting a growing telehealth brand at risk. The constraint wasn't budget — it was finding angles aggressive enough to convert cold GLP-1 traffic that wouldn't trip a policy review the week after they started working.

What we didFull-stack ownership: offer optimization strategy, creative strategy, creative production, media buying, and campaign analysis and insights — with account architecture separating restricted products and Health Geek sitting between the ad and the brand as the compliance buffer.

What happened9,000+ patients acquired and counting, with an estimated $16,000,000+ in revenue contribution. The program is still running and still scaling.

Keeps

Hair Loss · Subscription Telehealth
$887,000+Revenue Contribution
1,232 & CountingPatients acquired

*Revenue contributions are estimates of customers acquired x LTV

The challengeKeeps is a subscription business, which means a cheap lead that cancels in month two is worse than no lead at all. The brief wasn't volume — it was acquiring the patients who actually stay on program.

What we didOffer optimization strategy, creative strategy, creative production, media buying, and campaign analysis and insights — with Health Geek advertorials built to attract the researcher: the patient comparing providers, reading the detail, and committing to the result before they ever reach the intake form.

What happened1,232 patients acquired and counting, with an estimated $887,000+ in revenue contribution — acquired against LTV, not against the cheapest available click.

Organics Ocean

Magnesium · Sleep · Supplement
34%CPA Reduction
45 DaysTime To Result

The challengeOrganics Ocean sells into one of the most commoditized categories on the internet. Every magnesium brand makes the same promise, in the same words, to the same audience — so the cost of a customer climbs until the math stops working.

What we didOffer optimization strategy, creative strategy, creative production, media buying, and campaign analysis and insights — rebuilt around a Health Geek advertorial that reframed the entire category question from which brand to buy to which form of magnesium was ever going to work.

What happenedA 34% reduction in CPA inside 45 days — the same spend, the same product, a materially cheaper customer.

What Our Clients Say About Us

We've worked with the team here for a few years now and they have driven a significant amount of volume for us at our target CPA, which has brought us thousands of new customers.
Steve Cundif
Steve Cundif
Co-Founder
Cheech & Chong's
These guys just get it. We've generated $10M+ in growth working with their team. They are a staple to my program.
Matt Dobson
Matt Dobson
CMO
Remedy Meds
We've acquired more than 100,000+ new customers working with them. The halo effect that has provided to Amazon, our website and all of our other channels is invaluable.
Paul Kalka
Paul Kalka
Former Head of Growth
Onnit

Scale Customer Acquisition
with Health Geek

without the compliance and affiliate risk

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